Energize Your Marketing Efforts
(for Leisure & Recreation Professionals)

Once you know what your target market wants, all other decisions about programming, media, time, location, and price will fall into place. Discover shortcuts to finding out what they want through psychographics, physiographics, demographics, and geographics to better target your markets. Learn techniques for testing the effectiveness of your direct mail materials to attract customers and obtain dozens of program ideas to fit your different markets.

Learning Outcomes:

• Identify the psychographic profiles (values, attitudes, and lifestyles) of both active and passive leisure and recreation customers and learn how to orient your programs and marketing efforts according to their needs.
• List key points to producing powerful publications and dynamic direct mailing to generate the most interest and income.
• List the key Internet marketing strategies to improve your website traffic and pull more business from your cyber strategies.

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