REALationship Marketing is focusing on the relationship part of the equation vs. the marketing part. Once you create relationship, trust and value, you have a partnership in service delivery and sales. By embracing appreciation marketing and fully resonating with your customer’s core needs and wants, you can gain a competitive edge in the marketplace by being top of mind, unique and memorable.

Once you know what your target market wants, all other decisions about products, services and price will fall into place. Discover shortcuts to finding out what they want through psychographics, demographics and geographics to better target your markets. Gain an understanding into Benefits Based Marketing to gain more support for your business and more customers through your door. Learn techniques for improving the effectiveness of your direct mail materials and enhancing your website presence with pull marketing vs. push marketing.

1 hour presentation with an additional program focus for leisure and recreation clients by request.

• Identify the psychographic profiles (values, attitudes, and lifestyles) of your customers and learn how to orient your programs and marketing efforts according to their needs.
  
  
• List key points to producing powerful publications and dynamic direct mailing to generate the most interest and income.
  
  
• List the key Internet marketing techniques to improve your website traffic and pull more business from your cyber strategies.
  
  
• Discover how you and your business can achieve greatness through gratitude and be the aspirin for your client’s headaches and the vitamin for their growth.
  
  
• Identify how benefits-based marketing and focusing on the personal relationship is more effective than any marketing tactic or closing technique.
  
  
• Describe new technologies for personalized mass marketing and customized campaigns to gain an edge over your competition through appreciation, and recognize how appreciation wins out over self promotion every time.
  
  

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