FUNomenal™
Programming Playbook
for Recreational Activity Programmers
This
college-level type one-day introductory course is for professionals
who are tasked with planning recreational programs as part
of their duties and responsibilities for recreation departments,
youth camps, religious organizations, multi-family housing
developments, retirement communities, senior centers, or corporate
wellness and employee services committees. Participants may
be new to event planning and programming leisure activities
for various populations. An overview of how to collect data
on your target market, analyze the needs of your group, design
a program, create a marketing plan for the program, implement
it, and evaluate it will be covered in the following learning
outcomes. Facilitated by Gail Hahn, an adjunct professor with
over 20 years in the recreation field as a Certified Parks
and Recreation Professional who is currently a Certified Speaking
Professional with a degree in Commercial Recreation and a
Masters in Experiential Education. Gail also increased net
income 550% and usage 900% by restructuring programs and marketing
in a rec program overseas.
Learning
Outcomes:
How to conduct a needs assessment - gathering community
information
Programming to meet the needs of the people
Developing categories of programs: physical, psychological,
social
Age group implications (physical, social, socio-emotional
and leadership
Using Maslow's Hierarchy of needs in programming and marketing
development
Programming design
Type of service/product and program format
Logistics: props, place, adaptations, people, products,
sources and resources for assistance, funding and supplies
Goals/objectives of the program
Pricing and break-even analysis
Risk management issues, internal controls
Check-lists and program aids
Resources for programmers and program ideas
Identify over 300 themed programs and new twists for
facility selection, brainstorming program ideas, finding
volunteers, and coordinating solo events
Program promotion
Benefits-based marketing of the program
Types of target markets - segmenting your market and designing
programs
Methods of marketing and publicity
Participant experience in all phases - how to manage and
facilitate a good experience from anticipation to reflection
Program evaluation and analysis - data collection and after-action
reports
"What
can I say... you were great! I just got a call from a staff person
and she said that it was fantastic... one of the best workshops
she has attended. Other staff comments were that they really enjoyed
it, they felt energized, had a blast... we obviously did something
right because there was definitely lots of energy in the room.
People were so impressed that you knew us so well and that you
addressed our group personally. You were so flexible. You read
the crowd so well and adapted to each situation. You really helped
to make the forum a huge success!"
Meeting
Planner,
Prince George's, MD
"You
are such an awesome enthusiastic speaker. You totally motivated
me to bring that uplifted, ready-to-work spirit back with me."
Attendee,
BOSS Conference, Mayport, FL
"We
used Gail for many workshops and keynotes in different cities.
The repeat bookings speak for her success with our audience. She
is very good about interacting with the audience. She is outgoing,
personable, friendly, and makes conversation easily with everyone.
"
