FUNominal™ Programming Playbook
for Recreational Activity Programmers

This college-level type one-day introductory course is for professionals who are tasked with planning recreational programs as part of their duties and responsibilities for recreation departments, youth camps, religious organizations, multi-family housing developments, retirement communities, senior centers, or corporate wellness and employee services committees. Participants may be new to event planning and programming leisure activities for various populations. An overview of how to collect data on your target market, analyze the needs of your group, design a program, create a marketing plan for the program, implement it, and evaluate it will be covered in the following learning outcomes. Facilitated by Gail Hahn, an adjunct professor with over 20 years in the recreation field as a Certified Parks and Recreation Professional who is currently a Certified Speaking Professional with a degree in Commercial Recreation and a Masters in Experiential Education. Gail also increased net income 550% and usage 900% by restructuring programs and marketing in a rec program overseas.

Learning Outcomes:

• How to conduct a needs assessment - gathering community information
• Programming to meet the needs of the people
  • Developing categories of programs: physical, psychological, social
  • Age group implications (physical, social, socio-emotional and leadership
• Using Maslow's Hierarchy of needs in programming and marketing development
• Programming design
  • Type of service/product and program format
  • Logistics: props, place, adaptations, people, products, sources and resources for assistance, funding and supplies
  • Goals/objectives of the program
  • Pricing and break-even analysis
  • Risk management issues, internal controls
  • Check-lists and program aids
  • Resources for programmers and program ideas
  • Identify over 300 themed programs and new twists for facility selection, brainstorming program ideas, finding volunteers, and coordinating solo events
• Program promotion
• Benefits-based marketing of the program
• Types of target markets - segmenting your market and designing programs
• Methods of marketing and publicity
• Participant experience in all phases - how to manage and facilitate a good experience from anticipation to reflection
• Program evaluation and analysis - data collection and after-action reports
  

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